Job Description

Introduction Are you a proactive, collaborative, and commercially minded marketer looking to drive business results in key Enterprise customer and prospect accounts? As an ABM Marketing Manager, you can be a pivotal part of an account focused team shaping the strategy and go-to-market plans for our biggest Enterprise accounts. Are you ready to unleash your creativity and deliver results? Your role and responsibilities This role requires the ability to work collaboratively as part of a globally dispersed, cross functional team, using account intelligence to build and execute effective account-based marketing programs utilising a range of tactics.

• Develop and lead multi-channel programs to drive account engagement aligned to top target Enterprise accounts (customer and prospect) in Americas focusing on acceleration & growth objectives
• Utilize a range of tactics dependent on account analysis, developing growth strategies alongside Sales and Partners team
• Collaborate with account teams to map stakeholder journeys, key account activities and communication strategies, delivering targeted, personalized engagement strategies
• Work with the global team to launch personalized and engaging experiences ranging from microsites, white-glove physical and virtual events, and produce scalable content, including executive briefings, blogs, videos, and infographics
• Drive digital awareness through paid social campaigns on LinkedIn, Demandbase, and personalized microsites
• Leverage data, insights, and best practices to design, implement and report on effective ABM campaigns and programs across multiple channels and platforms

Required technical and professional expertise Experience in Demandbase and Salesforce Confidence collaborating across marketing and sales leadership and cross functional working Proven experience in devising scaled ABM programs, including 1:1, 1:Few, 1:Many Able to prioritize and manage process to drive programs forward Understanding of key business challenges within IT and software development, top IT initiatives, industry forums, groups and buying processes Preferred technical and professional experience Bachelor’s Degree required At least seven years of professional experience, including one year of ABM marketing experience Experience in the software market and with a B2B software sales cycle IBM

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